NV Creations
- Deliverables
- Branding/Logo
- Business Card
- Brochure
- Infographic
NV Creations is the business of custom stationery, specializing in weddings. What makes them unique is the way they work with the customer. Customers are able to work with the designer with screen sharing technology and collaborate with the designer in real time.
Branding Logo
The logo for NV Creations features two different fonts. The handwritten font is used to show how your stationery will receive a ”personal touch” from your designer. The sans‐serif font is used to convey a sense of modernism. The three dots around the ”o” in ”Creations” symbolize how customers collaborate with their designer. Purple is used to convey femininity as the primary target audience are females and brides. Since orange inspires creative and enthusiasm, and yellow inspires creativity, imagination, and inspiration, orange‐yellow is used for the three dots around the ”o.”
Branding Colors
Purple and orange‐yellow are used through marketing materials to portray femininity, creativity, and enthusiasm respectively. While yellow plays the roll of the accent color. Black and white are the neutrals which are used for text and backgrounds.
Branding Font
Charmelya Script is used to show how you’re stationery will receive a ”personal touch” from your designer.
Branding Font
Nexa Light is used to convey a sense of modernism with it’s geometric letterforms.
Brochure A Personal Touch
A brochure was designed to give basic information about NV Creations to potential customers. As you open the brochure, a Thank You message is shown that thanks the potential customer for considering NV Creations. If the customer happens to skip the Thank You and goes straight to the inside, the panel will also ”thank them” at the end when they look at the back. I decided to use a handwriting font as opposed to a serif or sans‐serif font to support the marketing slogan of A Personal Touch.
Web Graphic Infographic
An infographic was designed in order to explain the general process of an order. I decided to tell a short story by showing a female placing an order all the way up to the actual delivery of their package.
